Fractional CMO and AI-Powered Marketing
Senior marketing leadership without the senior hire. We set the strategy, work alongside your team to run it, and build AI into the workflows you already use, so your people spend their time on the work only they can do.
Book a Strategy CallA free, 20-minute conversation about your team, your pipeline, and your goals.
See How It Works →A fractional CMO is a senior marketing leader who works with your team part-time. They set the strategy, own the plan, and stay accountable for pipeline, at a fraction of the cost and commitment of a full-time executive hire.
Most lean B2B marketing teams don't have a skill problem. They have a capacity problem. A fractional CMO for B2B companies adds senior direction and extra hands without adding another seat to the org chart.
You get a partner who plans the work and helps your team finish it.
We start with your revenue targets and work backward to a full-funnel plan your team can run. Every priority has a reason, an owner, and a place on the calendar.
We get in the weeds with you, building campaigns, launches, and programs alongside your people, so the strategy never sits in a deck.
Once the strategy is set, we build AI into the workflows your team already runs. Repetitive work gets faster, and your people spend their time on the work only they can do.
Spend, pipeline, and progress in one view, so you can walk into the executive meeting with a clear story.
A clear plan first, then work that ships, then systems your team can run on its own.
We open with a kickoff meeting, then map your workflows, funnel, goals, and bottlenecks. You get a clear picture of where pipeline is leaking and a prioritized plan for what to fix first.
We turn the plan into your first priority campaigns and workflows, built around the way your team already operates.
We run the plan alongside your team and set the reporting rhythm. You come out with playbooks, a working cadence, and a clear view of what moves pipeline next.
Proven Results
Done For You Real Estate is a 60-person firm with a three-person marketing team. Over 12 months, from 2023 to 2024, that team went from 5 Portfolio Conversations per month with its sales team to an average of 20 over the final three months, and from 25 MQLs per month to an average of 100. We built SEO, Google Ads, and Meta Ads programs from scratch alongside them, as part of a fractional engagement.
Results reflect the full engagement across SEO, Google Ads, and Meta Ads. No other major changes at the client affected lead flow during the engagement.
Book a Strategy CallRead the case study →In about four weeks, you see where your pipeline leaks, which gaps cost the most, and what to fix first, with a roadmap your team can act on. Run the roadmap on your own, or sign a fractional agreement within 30 days of receiving your results, and the audit fee is credited toward your engagement.
Digital Marketing runs the channels that bring in the right buyers, on its own or alongside a fractional CMO. We recommend channels after your strategy call, not from a fixed package.
Paid campaigns on Google and Bing Ads, Meta, LinkedIn, and OpenAI, with a marketing performance dashboard to track results.
Answer-first content and consistent company details, so AI assistants can describe your company accurately.
Keyword strategy, content, and technical fixes that build qualified search visibility over time.
Workflows and advertising that engage the accounts most likely to buy, and alert your sales team when engagement is strong.
Tyler Heaps has spent more than 15 years in B2B marketing, leading demand generation for more than ten SaaS brands. When you work with Heaps Consulting, you work directly with him, from the first call to the final playbook.
A fractional CMO owns your marketing strategy and works inside your team. An agency typically hands your team deliverables and a report. With Heaps Consulting, you get the senior planning and the hands-on work together, so the plan and the execution stay connected.
It depends on your team's goals, size, and stage, so the right scope comes first. On a free 20-minute strategy call, we learn what you need. Within ten business days, we present a proposal built around it. If you'd rather start with a diagnostic, the Funnel Audit and Roadmap is a paid first step, credited toward your engagement when you sign within 30 days of receiving it.
It starts with a plan tied to your revenue targets, then the campaigns and programs that fill your pipeline, built alongside your team. Which channels we recommend depends on your goals, your audience, and your sales cycle, so we decide together after your strategy call.
Yes, and that's when it works best. We work alongside your marketing team, build around your existing workflows and stack, and leave you with playbooks your team owns.
No, and we'd be the wrong partner if that's the goal. Heaps Consulting builds AI into your workflows to take repetitive work off your team's plate, so your people can spend more of their week on strategy.
It's a free, 20-minute conversation about your team, your pipeline, and your goals. You leave with a clearer picture of where to start. Within ten business days, we hold a follow-up call to present a strategy and proposal scoped to what you shared.
Yes. Digital Marketing can run the channels a fractional CMO's plan calls for, or you can hire it on its own. Either way, we start with a strategy call.
Let's Talk
Book a free 20-minute strategy call. We'll talk through your team, your pipeline, and your goals, then present a strategy and proposal built around what you need.
Want a diagnostic first?
See the Funnel Audit and Roadmap →