About Heaps Consulting
Heaps Consulting helps lean B2B marketing teams compete like teams many times their size — combining fractional CMO strategy, hands-on execution, and AI systems that turn a team of three into one that operates like ten.
Why We Exist
Across 15 years leading marketing for SaaS and technology companies — through growth, rebrands, and acquisitions — one pattern showed up again and again: smart, capable marketing teams with far more on their plate than people to handle it, losing ground to competitors with bigger budgets and deeper benches.
AI changes that math. Used well — embedded into how a team already works, not bolted on as another tool — it lets a lean team produce like a much larger one. That's the whole reason Heaps Consulting exists: to give under-resourced teams the strategy, systems, and AI-powered workflows that level the playing field.
The Track Record Behind the Practice
Heaps Consulting is built on a career spent in the trenches of B2B demand generation — leading marketing across ten SaaS brands, playing a key role in eight acquisitions, and building the AI-powered systems that made small teams punch above their size. The numbers below come from that work.
How We're Built
Everything we do is built to be repeatable, embedded, and owned by your team. That's what lets a lean practice deliver big-team outcomes — and what lets your team keep the results long after an engagement ends.
AI is a force multiplier for the people you already have. We make your team faster and sharper — never redundant.
Fractional CMO thinking that actually gets deployed. We build the systems and stay in the weeds until they run.
We install repeatable playbooks and AI workflows, not one-off deliverables — so your marketing grows without growing headcount.
Heaps Consulting is led by Tyler Heaps, a B2B marketing strategist who has spent his career turning marketing and sales departments into growth engines. His work sits where strategy, data, and AI intersect — the exact combination lean teams need most.
Over 15 years, he's led demand generation and go-to-market strategy across SaaS, fintech, and technology brands — driving full-funnel growth, cutting acquisition costs, and building the AI systems that let small teams operate like much larger ones. As engagements grow, the practice brings in specialized strategy and execution talent, so it scales with your needs instead of against them.
Based in Utah, Tyler is a western U.S. marketer through and through — direct, practical, and relationship-first. Outside of work, you'll find him with his family or outdoors, usually fishing, hiking, or following the Diamondbacks.
Book a 20-minute call and we'll show you where AI can make the biggest difference on your pipeline — no pressure, no pitch deck.
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