How Done For You Real Estate Quadrupled Portfolio Conversations in 12 Months

At a Glance

A small team with no working lead channels

Done For You Real Estate is a real estate investment firm with about 60 employees, three of them in marketing. It handles everything for its clients, from finding and buying properties to renting and managing them. Over 12 months, from 2023 to 2024, the team went from no working lead channels to a steady engine, and grew from 5 Portfolio Conversations per month to an average of 20 over the final three months.

The Challenge

Plenty to offer, too few people hearing about it

Done For You Real Estate already offered what its clients wanted: one firm that finds the property, buys it, rents it, and manages it. What the team lacked was enough people hearing about it. With three people in marketing supporting a company of about 60, there was little room to test channels that might not work.

The team was bringing in 25 MQLs per month, which gave its sales team 5 Portfolio Conversations each month. It had tried SEO and digital advertising before, and neither had produced results. Without a working channel, the sales team had few prospects to talk to, and the team had no proven way to find more.

What We Built Together

Three programs and a playbook

We started from scratch and built three programs alongside the team. The first results arrived within three months.

Search. On SEO, we paired content marketing with technical SEO work. The team's pages reached page one of Google for high-intent keywords, including turnkey real estate investing, turnkey investment properties, passive real estate investing, and fully managed real estate investments. Those rankings brought in organic leads.

Google Ads. We ran campaigns on high-intent search keywords and added retargeting for visitors who had already shown interest, which brought in leads who were ready to buy. The team focused its keywords on converting an existing IRA into a real estate investment. That reached a new audience without paying the high cost of broad real estate keywords.

Meta Ads. We used Meta advertising to promote the team's Kickstarter campaign, the launch of its new book, and its real estate events and seminars.

The playbook. We then handed the team a playbook covering digital advertising, event marketing, and content marketing. It gives the team a clear way to reach its ideal clients and to focus on the prospects who are ready to buy.

Results and Impact

Four times as many conversations with prospects ready to talk

For the team, that meant four times as many conversations with prospects ready to talk. The sales team now spends its time on those conversations, and the team has a written playbook to keep reaching its ideal clients through ads, events, and content.

Results reflect the full engagement across SEO, Google Ads, and Meta Ads. No other major changes at the client affected lead flow during the engagement. Outcome figures are the average of the final three months, not a peak month.