Senior marketing leadership without the senior hire. We build the strategy, work alongside your team to run it, and build AI into the workflows you already use, so your people spend their time on the work only they can do.
Book a Strategy CallA free, 20-minute conversation about your team, your pipeline, and your goals.
Want a diagnostic first? See the Funnel Audit and Roadmap →A fractional CMO is a senior marketing leader who works with your team part-time. They set the strategy, own the plan, and stay accountable for pipeline, at a fraction of the cost and commitment of a full-time executive hire.
For a lean B2B SaaS team, the skill is usually already in the room. The capacity isn't. A fractional CMO for SaaS companies adds senior direction and extra hands without adding another seat to the org chart.
You get a partner who plans the work and helps your team finish it.
We start with your revenue targets and work backward to a full-funnel plan your team can run. Every priority has a reason, an owner, and a place on the calendar.
We get in the weeds with you, building campaigns, launches, and programs alongside your people, so the strategy never sits in a deck.
Once the strategy is set, we build AI into the workflows your team already runs. Repetitive work gets faster, and your people spend their time on the work only they can do.
Spend, pipeline, and progress in one view, so you can walk into the executive meeting with a clear story.
Need channel execution too? We also offer Digital Marketing, including paid media, AEO, SEO, and ABM. Explore Digital Marketing →
A clear plan first, then work that ships, then systems your team can run on its own.
We open with a kickoff meeting, then map your workflows, funnel, goals, and bottlenecks. You get a clear picture of where pipeline is leaking and a prioritized plan for what to fix first.
We turn the plan into your first priority campaigns and workflows, built around the way your team already operates.
We run the plan alongside your team and set the reporting rhythm. You come out with playbooks, a working cadence, and a clear view of what moves pipeline next.
Want this mapped before you commit? The Funnel Audit and Roadmap gives you a prioritized roadmap in about four weeks. Sign a fractional agreement within 30 days of receiving it, and the audit fee is credited toward your engagement. See the Funnel Audit and Roadmap →
The right amount of support depends on your team, so we start with a conversation instead of a menu.
In 20 minutes, we walk through your team, your pipeline, your goals, and what's getting in the way.
We identify where senior leadership and extra capacity would move pipeline most, and where they wouldn't.
Within ten business days, we schedule a follow-up call to present your strategy and a proposal scoped to what you told us, so you can see exactly what working together would look like.
Tyler Heaps has spent more than 15 years in B2B marketing, leading demand generation for more than ten SaaS brands. When you work with Heaps Consulting, you work directly with him, from the first call to the final playbook.
About Heaps Consulting →A fractional CMO owns your marketing strategy and works inside your team. An agency typically hands your team deliverables and a report. With Heaps Consulting, you get the senior planning and the hands-on work together, so the plan and the execution stay connected.
It depends on your team's goals, size, and stage, so the right scope comes first. On a free 20-minute strategy call, we learn what you need. Within ten business days, we present a proposal built around it. If you'd rather start with a diagnostic, the Funnel Audit and Roadmap is a paid first step, credited toward your engagement when you sign within 30 days of receiving it.
Yes, and that's when it works best. We work alongside your marketing team, build around your existing workflows and stack, and leave you with playbooks your team owns.
No, and we'd be the wrong partner if that's the goal. Heaps Consulting builds AI into your workflows to take repetitive work off your team's plate, so your people can focus on strategy and creativity.
Tools aren't the hard part. A system is. We build AI-powered workflows into your actual demand gen and content operations, so AI stops being a side experiment and becomes how the work gets done.
It's a free, 20-minute conversation about your team, your pipeline, and your goals. You leave with a clearer picture of where to start. Within ten business days, we hold a follow-up call to present a strategy and proposal scoped to what you shared.
A clear plan and clear priorities come first. Pipeline impact follows as the plan and workflows mature. We set expectations for both in your proposal.
Book a free 20-minute strategy call. We'll talk through your team, your pipeline, and your goals, then present a strategy and proposal built around what you need.
Book a Strategy CallWant a diagnostic first? See the Funnel Audit and Roadmap →