Digital Marketing
You have more channels to run than hours to run them. We take on the channel work: advertising, SEO, AEO, and account based marketing, chosen to fit your goals and run alongside your team.
Book a Strategy CallA free, 20-minute conversation about your team, your pipeline, and your goals.
How It Works With Your Team
We run the channels that bring in the right buyers: paid advertising, SEO, AEO, and account based marketing. We start with a strategy call to learn your goals, then recommend the channels most likely to drive performance for your team.
Lean teams rarely have the hours to run every channel well. We take on the channel work, so your people can focus on strategy and the work only they can do. No two teams need the same mix, so we recommend channels after the strategy call instead of selling a fixed package.
What We Run
As a B2B digital advertising agency for lean teams, we plan, launch, and manage paid campaigns on the platforms where your buyers spend their time. Every Digital Advertising client gets a marketing performance dashboard, so you can track how your campaigns perform whenever you want.
Which channels we recommend depends on your goals. We decide together after your strategy call.
Answer engine optimization (AEO) shapes how AI assistants and answer engines describe your company when buyers ask questions. No one controls what an AI assistant says, but clear, consistent, answer-first content improves the odds that your brand shows up accurately.
SEO builds your visibility for the searches your buyers run, so qualified visitors find you without paying for every click. It builds over time, which is why we run it as an ongoing partnership.
Account based marketing (ABM) focuses on the accounts most likely to buy. As a B2B account based marketing agency, we identify the accounts that are in the market for what you sell, build workflows that engage those prospects with ads and other content, and alert your sales team to start outreach once an account's engagement is strong. ABM can also support deals already in motion, by engaging decision makers throughout the sales process to help shorten the sales cycle.
Proven Results
Done For You Real Estate is a 60-person firm with a three-person marketing team. Over 12 months, from 2023 to 2024, that team went from 5 Portfolio Conversations per month with its sales team to an average of 20 over the final three months, and from 25 leads per month to an average of 100. We built SEO, Google Ads, and Meta Ads programs from scratch alongside them, as part of a fractional engagement.
Results reflect the full engagement across SEO, Google Ads, and Meta Ads. No other major changes at the client affected lead flow during the engagement.
Read the case study →Your Options
Some teams need channel execution only. Others want a fractional CMO to lead demand gen, with strategy and channels working from one plan. Either way, we start with a strategy call, and we recommend only what fits.
Explore Fractional CMO →How It Works
The right channels depend on your team, so the plan comes after the conversation.
In a free 20-minute call, we talk through your team, your pipeline, and your goals.
Within ten business days, we hold a follow-up call to present the channels we recommend and a proposal built around your goals.
We gather access to your tools and accounts, ask questions to understand your business, walk through the plan, and answer your questions before we launch.
We launch your campaigns and report on performance. Advertising clients track results in their marketing performance dashboard.
Is This Right for Your Team?
Who You'll Work With
Tyler Heaps has spent more than 15 years in B2B marketing, leading demand generation for more than ten SaaS brands. When you work with Heaps Consulting, you work directly with him, from the first call to launch.
About Heaps Consulting →Questions
A typical agency hands your team deliverables and a monthly report. Heaps Consulting works as part of your team: we choose channels around your goals, run them, and keep you in the loop. You work directly with Tyler Heaps, the person doing the strategy.
Answer engine optimization (AEO) is the practice of structuring your content so AI assistants and answer engines can find, understand, and cite your company when buyers ask questions.
Account based marketing (ABM) focuses your marketing on the specific accounts most likely to buy. We identify accounts that are in the market, engage them with ads and content, and alert your sales team when engagement is strong.
It depends on your goals, your audience, and your sales cycle, so we decide together after your strategy call. We recommend the channels most likely to drive performance for your team, not a fixed package.
Every Digital Advertising client receives a marketing performance dashboard to track campaign performance.
Yes. If you hire a fractional CMO for lead gen, Digital Marketing can run the channels the strategy calls for. You can also choose Digital Marketing on its own.
It's a free, 20-minute conversation about your team, your pipeline, and your goals. You leave with a clearer picture of where to start. Within ten business days, we hold a follow-up call to present the channels we recommend and a proposal.
Paid channels tend to show performance data sooner, while SEO and AEO build over time. In our Done For You Real Estate engagement, the first results arrived within three months. We set expectations for each channel in your proposal.
Book a free 20-minute strategy call. We'll talk through your team, your pipeline, and your goals, then present the channels we recommend and a proposal built around what you need.
Book a Strategy CallWant a diagnostic first? See the Funnel Audit and Roadmap →