Track Record
From SaaS startups to a 10-brand portfolio, here's what happens when Tyler Heaps takes over a stalled marketing function—or builds one from scratch.
Every engagement below follows the same discipline: diagnose the actual constraint, not the assumed one, then rebuild the engine so growth holds up without heroics. That's the work of a fractional CMO who thinks like an operator—and increasingly, it's AI-native marketing operations doing the rebuilding alongside him.
Book a 20-Minute CallThe Track Record, At a Glance
The Pattern
Turning around a marketing function that's plateaued, and building one from nothing.
Demand had plateaued and the team was stretched thin.
Rebuilt the qualification model, migrated the ABM stack, and built an AI-native marketing operating model running roughly 50 Claude skills.
104% YoY non-paid MQL growth, MQL-to-meeting conversion up from 20% to 37%, 65% YoY marketing-sourced opportunity growth, and 100% weekly AI adoption across the team.
A 10-brand portfolio with inconsistent demand performance.
Rebuilt strategy, go-to-market, and M&A marketing integration across the portfolio—and personally led one brand, Jewel360, from concept to market as its marketing leader.
88% revenue growth, 34% YoY company growth, 40% CAC reduction, eight acquisitions integrated, and Jewel360 launched and scaled (see case study below).
A new brand with no market presence.
Built and launched the brand, deploying a $1.2M ad budget across channels.
33% MoM new-customer revenue overperformance and 35% revenue growth from new channels.
A brand in need of rebrand alignment and an e-commerce lift.
Led the rebrand go-to-market and built out marketing automation.
7% YoY online sales growth and 12% YoY promotional sales growth.
Recruited into a newly created role, with no existing digital or account-based marketing offering to build from.
Built a digital marketing and ABM offering and team from the ground up.
247% YoY digital marketing revenue growth, 135% revenue growth from Q2 2018 to Q2 2019, and 95% client retention.
The track record above is the pattern. Here's what it looks like up close.
Where the rest of this page shows Tyler turning around existing marketing functions, Jewel360 shows him building one from nothing. As VP of Marketing at Rain Retail Software, he took Jewel360 from concept to a functioning go-to-market business—a lean, six-person team running a $175,000 annual program budget grew the retailer base from roughly 50 stores at the end of year one to more than 150 by the end of year two, with 144% new-customer growth in 2023 and 95% retention among customers who completed onboarding and stayed six months or longer.
Read the Jewel360 case study →A Heaps Consulting fractional engagement, not an in-house role—and the same pattern held. Monthly lead volume grew 400%, from 30 to roughly 150 leads per month. Cost per lead dropped 63%. The team now sustains more than 100 qualified investment demo calls per month.
Read the Done For You Real Estate case study →What Colleagues Say
He transformed our marketing organization by implementing best practices and modern solutions, driving demand in channels where we had previously struggled with consistency.
Clinton BradyEVP & GM at Quilt — managed Tyler directly at Rain Retail
Tyler was able to come into the company and take a team with minimum marketing experience and turn it into a marketing engine like I didn't think was possible.
Chelsie HodgkissOperations & Systems — reported to Tyler at Rain Retail
In a very short time he built out an offering and team that became an immediate and significant profit center for our agency.
Bill BradyCEO at Troomi — senior leadership at EKR