How It Works | Heaps Consulting

What We Do

Everything a lean marketing team needs to run like a bigger one.

We don't hand you a strategy deck and walk away. We get in the weeds with your team, build the systems, and stay until everything actually runs.

Fractional CMO Strategy

Full-funnel planning & prioritization

Go-to-market Execution

Campaigns built and deployed

AI Workflow Integration

Embedded into how your team works

Fractional CMO

Marketing Strategy and Execution

You get senior-level strategy without the senior-level headcount. We align your marketing plan to your pipeline goals, then stay in the weeds with your team to make sure it gets executed — not just documented.

Full-funnel demand gen strategy tied to revenue targets
Go-to-market planning for launches, new products, or rebrands
Hands-on execution, so no strategy deck gathers dust
Quarterly planning and prioritization built around your capacity

Best for: teams without senior marketing leadership — or leaders who need a strategic partner in the trenches.

Targeted Campaigns

Paid search, paid social, ABM

Lead Funnel Optimization

MQL to SQL conversion improvement

Sustainable Lead Systems

Built to scale without more headcount

Lead Generation

Pipeline That Doesn't Stall

We design and run lead generation programs that bring in the right buyers, not just more volume. Your pipeline should be something you can predict, not something you cross your fingers about.

Paid search and paid social campaigns built for B2B conversion
ABM strategies that target your highest-value accounts
Lead funnel optimization to lift MQL-to-SQL rates
Reporting that ties spend to pipeline, not just clicks

Best for: teams under pressure to show predictable, marketing-sourced pipeline.

AI Agents for Marketing

Content, demand gen, and campaign ops

Martech Stack Optimization

HubSpot, Salesforce, and beyond

Team Productivity Systems

More output, same headcount

AI Implementation

AI Workflows Built for Your Team

Most teams dabble in AI. We build the operating system — a cohesive set of AI workflows embedded into your real demand gen and content operations — so your team produces more without burning out.

AI agents for content creation and campaign execution
Workflow automation that cuts time-to-launch on campaigns
Martech integration, so your stack finally talks to itself
Team playbooks that make the workflows stick after we're gone

Best for: teams already using AI tools ad hoc who need a system that actually runs.

How We Work

A simple way in. A system that stays.

Three steps from first call to a marketing function that runs on its own.

Discover

We map how your team works today: your workflows, your pipeline, your goals, and where the bottlenecks are. You get a clear picture before anything gets built.

Build

We design the strategy and AI workflows around the way your team already operates — not a generic playbook. Everything fits your stack and your capacity.

Embed

We roll it out hands-on and stay with your team until it runs on its own. You keep the systems, the playbooks, and the results.

Questions

What lean teams ask before they start.

Will AI replace my team?

No — and we'd be the wrong partner if that's the goal. Our whole model is built to amplify the people you have, not replace them. AI takes the repetitive work off their plate so your team can focus on strategy and creativity.

We've already tried AI tools. How is this different?

Tools aren't the hard part — a system is. We build cohesive workflows embedded into your actual demand gen and content operations, so AI stops being a side experiment and becomes how the work gets done.

How quickly do we see results?

It depends on where you're starting, but most teams feel the difference in time-to-launch within the first few weeks, with pipeline impact following as the systems mature.

What does an engagement cost?

Every engagement is scoped to your team's size, goals, and stage, so pricing isn't one-size-fits-all. Book a call and we'll walk you through what a fit would look like.

Compete like a team twice your size.